Chatbot and virtual assistants support itinerary consultation and tour bookings, and provide around-the-clock response across multiple platforms while AI advertising applications have been used to optimise budgets and target the right customers. AI has been also employed to analyse customer data, enabling the delivery of personalised tour recommendations.
Vietnam is prioritising the development of virtual assistants to facilitate administrative procedures towards a people-centered approach and enhanced transparency, according to leaders from the Ministry of Information and Communications.