Keyword: "virtual assistants"

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Hotels have deployed virtual assistants to increase guest experiences. (Photo: tuoitre.vn)

AI takes the wheel in tourism industry, cutting operating costs

Chatbot and virtual assistants support itinerary consultation and tour bookings, and provide around-the-clock response across multiple platforms while AI advertising applications have been used to optimise budgets and target the right customers. AI has been also employed to analyse customer data, enabling the delivery of personalised tour recommendations.