The growth was driven by strong demand from key source markets, including ASEAN member states, China, Japan, Australia, China's Taiwan and Hong Kong, as well as Central Asian countries such as Uzbekistan, Kazakhstan and Turkmenistan.
In 2025, Malaysia welcomed more than 331,000 Vietnamese visitors. This number placed Vietnam in the country's top 15 markets. Vietnam, in turn, received more than 573,000 visitors from the other Southeast Asian nation.
The three-day event, running through October 3, marks a pivotal moment for Malaysia’s tourism sector as the country prepares for its Visit Malaysia 2026 (VM2026) campaign.
Madani Malaysia Week 2025 is more than a cultural display—it is a heartfelt invitation to the Vietnamese public to explore Malaysia’s heritage first-hand.
Malaysia is focusing on seamless accessibility, improved infrastructure, and sustainability-driven experiences that meet the changing preferences of modern travellers, according to Minister of Tourism, Arts, and Culture Datuk Seri Tiong King Sing.
Malaysia on January 6 launched the Visit Malaysia 2026 (VM2026), which focuses on two core pillars – high yield and sustainable tourism.