Keyword: "visitor experience"

5 Result

Thanh Hoa ensures safety for beach tourism season

Thanh Hoa ensures safety for beach tourism season

Every summer, Thanh Hoa's beaches welcome millions of domestic and international visitors. As the northern central province continues to develop its coastal tourism brand, efforts are being made not only to attract holidaymakers, but also to ensure they enjoy a safe, friendly and reliable destination.

Museums at heart of creative economy

Museums at heart of creative economy

The Politburo's Resolution 80 identifies culture as a key internal driver of economic development. In Ho Chi Minh City, modernising and restructuring museums is no longer simply about preservation. It is increasingly seen as an economic strategy, positioning museums as anchors of the night-time economy and vital links in the cultural industries value chain, helping support the city's ambition of achieving double-digit growth.

Ho Chi Minh City tourism pivots to quality-driven growth

Ho Chi Minh City tourism pivots to quality-driven growth

Ho Chi Minh City’s tourism sector is set to sharpen its focus on quality-led growth in 2026, placing visitor experience at the centre, urban cultural identity at the core, and innovation and digital transformation as key drivers.