Post-Tet tourism sustains momentum with shift toward flexible, experiential travel
Vietnam’s tourism sector continues to show resilience and a shift toward more sustainable growth, supported by steady demand and evolving travel preferences.
Gen Z taking over Vietnam’s tourism scene with experiential adventures
As experiences become a benchmark of lifestyle value, younger travellers, especially Generation Z, are redrawing Vietnam’s tourism map with highly personalised journeys of exploration.
Gen Z taking over Vietnam’s tourism scene with experiential adventures
About 65-70% of these trendsetters are booking getaways spanning two days and one night to five days and four nights, which combine thrill-seeking with chill time.