Confectionery companies are beefing up production and distribution to meet the demand for Tet (Lunar New Year), which falls on February 12 next year, though sales are expected to be somewhat lower this year because of the COVID-19 pandemic.
The Mid-Autumn Festival is a time for mooncake, a baked pastry that symbolises family reunions and which is traditionally consumed as part of the celebrations.
Vietnamese confectionery businesses have upgraded production technologies to improve quality and efficiency, and developed new product lines to retain market share at home and also boost exports amid fierce competition.
There are many opportunities for Vietnamese enterprises to sell their goods in Japan, according to Yuichiro Shiotani, director general of Aeon Top Value Viet Nam.
Many businesses in Ho Chi Minh City have prepared more than enough goods at stable prices for the Tet (Lunar New Year) holiday, which falls on February 5.
The Bibica Corporation, a leading confectionery firm in Vietnam, has set targets of 1.4 trillion VND (61.5 million USD) in revenues and 86.6 billion VND (3.8 million USD) in after-tax profits in 2017.
Confectionary makers are ready to supply plentiful, quality products at reasonable prices during Tet (Lunar New Year) that falls in early February this time.
Business
