Vietnamplus

Vietnam will become an attractive destination for franchising businesses after the pandemic ends, experts have said.

Vietnam will become an attractive destination for franchising businesses after the COVID-19 pandemic ends, experts have said.

The International Franchise Association ranked Vietnam eighth out of the 12 most valuable markets for global expansion, according to Nguyen Phi Van, chairwoman of Retail & Franchise Asia.

Dozens of franchises are being established in Vietnam and more new brands are expected to enter the market in the near future, according to experts.