Vietnamplus

Japanese retailers such as Aeon, Takashimaya, 7-Eleven and FujiMart are expanding operations in Vietnam and changing local consumption habits.

Vietnam has become an attractive market for Japanese retailers following the popularity of Japanese goods in the domestic market.

Japanese commodities and food have become increasingly popular among Vietnamese consumers, creating opportunities for firms from both countries.

Japanese retailers have devised a detailed plan, with active support from their Government, to tap the huge potential of the Vietnamese market.

Miniso, a Japanese lifestyle and fashion brand that sells merchandise such as homeware, bags and electronics at low prices, will soon be in Vietnam.