Vietnamplus

The central coastal city of Da Nang has so far this year welcomed more than 1,200 visitors under the meetings, incentives, conferences and exhibitions (MICE) tourism.

Despite impacts from the COVID-19 pandemic, the number of tourists to Hanoi has so far surpassed the target for the whole year, thanks to the city’s efforts to provide attractive and high quality products.

The tourism sector of the northern coastal province of Quang Ninh is diversifying its products based on local advantages with a focus on enhancing tourists’ experience towards the goal of becoming a four-season destination.

Ho Chi Minh City received hundreds of thousands of visitors during the National Day holidays, according to the municipal Department of Tourism.

Ho Chi Minh City authorities have applied a number of measures to boost its tourism growth after the COVID-19 pandemic, including the diversification of products and services by developing those with high potential such as farm and MICE.

Hanoi has welcomed an estimated 10.6 million visitors in the first seven months of this year, an increase of 3.6 times over the same period last year, according to the municipal Department of Tourism.

MICE, a type of tourism that combines meetings, conferences, and exhibitions, has posted the strongest recovery after COVID-19, making up about 60-70% of the total tourists, insiders have said.

Da Nang is striving to become a high-quality tourism and service center and a destination for innovation in Vietnam and Southeast Asia by 2030, according to a recently-built project on orientation for tourism development in the central city by 2030, with a vision to 2045.

After a long lull due to the COVID-19 pandemic, Ho Chi Minh City is seeing increasing demand for MICE (meeting, incentive, convention, exhibition) tourism from both Vietnamese and foreign customers.

The Korea Tourism Organisation (KTO) in Vietnam held an event on June 22 to set up connections with Vietnamese travel management agencies and businesses to promote the growth of MICE (Meetings, Incentives, Conventions, and Exhibitions) tourism after COVID-19 is put under control.

Da Nang city in central Vietnam welcomed 1,000 tourists joining a MICE (meetings, incentives, conferences, and events) tour on June 1 at the BNI Leadership Team Summit 2022 with the theme “Better Together”.

Although Vietnam has opened its doors to international tourists, formidable challenges remain in the non-smoke industry, requiring further efforts to accelerate recovery, according to insiders.

Da Nang city, a travel hub in central Vietnam, has just welcomed 720 visitors under MICE program (meetings, incentives, conferences, and events) at the municipal international airport.

Da Nang city, a travel hub in central Vietnam, welcomed the first 500 MICE tourists on December 10 after a long social distancing period triggered by the COVID-19 resurgence.

MICE tourism is considered to have major benefits for Vietnam as well as many other countries. But as COVID-19 has severely devastated the green economy, how will MICE recover in the future?

Tourism businesses should be flexible to foster domestic travel amid the COVID-19 pandemic, experts have said.

Thousands of representatives from tourism management agencies and enterprises gathered in the northern province of Ninh Binh on April 15 to discuss ways to promote domestic tourism.

January started on a positive note, with city hotels seeing increased MICE and event bookings, while in some resorts corporate bookings started to return, according to Savills Vietnam.

MICE, a type of tourism combining meetings, incentives, conferences and events, is evaluated as a solution to revitalise the domestic tourism market in 2021 after the whole industry was hard hit by the Covid-19 pandemic during 2020.

Da Nang on January 22 welcomed a group of more than 700 visitors taking a Meetings, Incentives, Conferences and Exhibitions (MICE) tour, one of the largest groups on such a tour to the central city this year.