Tuesday, June 18, 2019 - 13:39:55

Nielsen Vietnam

Vietnam ranks 4th in world in consumer confidence in Q4 2018

Business

Vietnam ranks 4th in world in consumer confidence in Q4 2018

Vietnam ranked fourth in the world in its Consumer Confidence Index (CCI) of 122 percentage points (pp) in the final quarter of last year, according to the Conference Board Global Consumer Confidence Survey conducted in collaboration with Nielsen, a global measurement company.

Generation Z key consumers: Nielsen

Business

Generation Z key consumers: Nielsen

It is clear that Generation Z, born between 1998 and 2010, has a significant impact on the consumer market, a recent report released by global measurement and data analytics company Nielsen said.

User experiences key to digital marketing

Sci-Tech

User experiences key to digital marketing

As internet users can access a vast pool of information online, one of the challenges facing digital marketing companies is how to create relevant advertising that targets the right customers, experts said at a Vietnam Online Marketing Forum held in HCM City on August 15.

Vietnamese consumers spend less on FMCG

Business

Vietnamese consumers spend less on FMCG

Vietnamese customers’ rapidly changing needs and expectations and lower spending on fast moving consumer goods (FMCG) are the biggest challenges to the sector, according to a new report released by consumer and retail research company Kantar Worldpanel.

Retail sector searches for common ground

Business

Retail sector searches for common ground

Against global recession and financial crisis, Vietnam’s retail industry has cemented its position in the economy as an effective bridge between producers and consumers, actively orienting buyers towards domestic products.