E-commerce booming but hard to control Business

E-commerce booming but hard to control

E-commerce in Vietnam is growing, however many individuals and businesses are taking advantage of online platforms to sell poor quality and fake goods, harming customers and causing lost tax revenues.
Vietnam consumer confidence index rises to record high Business

Vietnam consumer confidence index rises to record high

Vietnam surpassed Indonesia to rank third in consumer confidence in the first quarter behind only the Philippines and India, according to the latest Conference Board Global Consumer Confidence Survey conducted in collaboration with global measurement company Nielsen.
Rural market offers good opportunities for retail Business

Rural market offers good opportunities for retail

Vietnam’s retail market will continue to grow strongly this year, with lots of opportunities to develop modern retail systems in rural areas, according to Phan Lan Chi, deputy director of supermarket chain Lan Chi Mart.
Vietnam ranks 4th in world in consumer confidence in Q4 2018 Business

Vietnam ranks 4th in world in consumer confidence in Q4 2018

Vietnam ranked fourth in the world in its Consumer Confidence Index (CCI) of 122 percentage points (pp) in the final quarter of last year, according to the Conference Board Global Consumer Confidence Survey conducted in collaboration with Nielsen, a global measurement company.
Vietnam’s Consumer Confidence Index hits record high Business

Vietnam’s Consumer Confidence Index hits record high

Vietnam had the world’s second highest score in the consumer confidence index in the third quarter of 2018, according to the latest data of the Conference Board Global Consumer Confidence Survey and Nielsen announced on December 18.
Generation Z key consumers: Nielsen Business

Generation Z key consumers: Nielsen

It is clear that Generation Z, born between 1998 and 2010, has a significant impact on the consumer market, a recent report released by global measurement and data analytics company Nielsen said.
User experiences key to digital marketing Sci-Tech

User experiences key to digital marketing

As internet users can access a vast pool of information online, one of the challenges facing digital marketing companies is how to create relevant advertising that targets the right customers, experts said at a Vietnam Online Marketing Forum held in HCM City on August 15.
Vietnamese consumers spend less on FMCG Business

Vietnamese consumers spend less on FMCG

Vietnamese customers’ rapidly changing needs and expectations and lower spending on fast moving consumer goods (FMCG) are the biggest challenges to the sector, according to a new report released by consumer and retail research company Kantar Worldpanel.
Vietnam’s Consumer Confidence Index at highest score: survey Business

Vietnam’s Consumer Confidence Index at highest score: survey

Vietnam ranked the fourth most optimistic country globally with a rise of 9 points on the Consumer Confidence Index in the first quarter of 2018 compared to the last quarter of 2017, thanks to increased positivity about local job prospects and the state of personal finances.
Vietnam’s e-commerce market booming Videos

Vietnam’s e-commerce market booming

Since the Internet came to Vietnam 20 years ago, the country’s e-commerce is among the fastest growing globally and has become popular, especially among businesses.
Retail sector searches for common ground Business

Retail sector searches for common ground

Against global recession and financial crisis, Vietnam’s retail industry has cemented its position in the economy as an effective bridge between producers and consumers, actively orienting buyers towards domestic products.