Vietnamplus

The Tan Long Group Joint Stock Company and Japan’s Kiraboshi Bank organised a ceremony in Tokyo on June 30 to introduce ST25 rice, Vietnam’s most famous rice, to Japanese customers.

Tan Long Group JSC, in collaboration with Kiraboshi Bank, held a ceremony in Tokyo on June 30 to introduce ST25 rice, which was named the world’s best rice in 2019, to the Japanese market.

The PAN Group has been authorised to register ownership rights for the ST24 and ST25 rice varieties in foreign markets and protect related trademarks.

The Vietnam Trade Office in Australia has said it has taken measures to protect Vietnamese rice trademarks after an Australian firm registered for trademark protection of rice varieties ST24 and ST25.

In the first 11 months of this year, Vietnam's rice exports exceeded 5.7 million tonnes, down by 3 percent, but earnings surged by 9.7 percent to nearly 2.83 billion USD over the same period in 2019 thanks to export price increase.

Vietnam’s ST25 rice won the second place at a contest of the world’s best in 2020, held within the framework of the 12th world rice trade conference in the US from December 1 - 3.

Vietnam’s ST25 rice won the second place at a contest of the world’s best in 2020, held within the framework of the 12th world rice conference in the US from December 1 – 3.

This new product not only promotes Vietnamese rice in the international market, but it is also a motive for the farmers and entrepreneurs to invest in manufacturing high-quality rice in the integration time.

The golden time for Vietnam to promote its rice brand will come once the country is able to promptly expand production of ST25 rice in line with a safe process, according to rice exporters.

The recognition of ST25 as the world’s best rice is very significant to the creation of rice varieties in Vietnam, opening up many chances for the rice industry.