Friday, November 16, 2018 - 12:43:24

Vietnam Advertising Association

Advertising deals surge despite downturn

Business

Advertising deals surge despite downturn

The advertising market has bucked the economic trend, remaining strong, with both Vietnamese and foreign advertising agencies seeing a consistent increase in the number of huge deals with large corporations.

New law to tackle gender inequality in advertising

Society

New law to tackle gender inequality in advertising

The draft Law on Advertising is expected to address inequality in the representation of women in advertising, including inappropriate and degrading stereotypes, says Bui Thi Phuong from Ho Chi Minh National Academy of Politics and Public Administration.

“A night of Vietnam” to take place in India

Society

“A night of Vietnam” to take place in India

A special artistic performance featuring Vietnam’s cultural characteristics and themed, “A night of Vietnam” will take place in New Delhi, India on November 2, the Vietnam Advertising Association (VAA) said on Sept. 26.

Marketing industry heats up

Business

Marketing industry heats up

Competition in the outdoor and mass media advertising markets has heated up as thousands of firms vie with each other in order to gain a share of the small market pie, according to industry insiders.

Draft law on advertising debated

Society

Draft law on advertising debated

A draft law on advertising that proposed abolishing licences for outdoor advertising in a bid to further develop the industry has sparked concern from management agencies.