Business

Advertising deals surge despite downturn

The advertising market has bucked the economic trend, remaining strong, with both Vietnamese and foreign advertising agencies seeing a consistent increase in the number of huge deals with large corporations.
Society

Vietnam to host advertising summit

Vietnam will host for the first time the 28th Asian Advertising Congress (AdAsia 2013) at the National Convention Centre in Hanoi on November 11-14.
Business

Tighter laws on competition urged

More detailed regulations could help Vietnam control anti-competitive practices, claims a report compiled by the Vietnam Competition Authority (VCA).
Society

New law to tackle gender inequality in advertising

The draft Law on Advertising is expected to address inequality in the representation of women in advertising, including inappropriate and degrading stereotypes, says Bui Thi Phuong from Ho Chi Minh National Academy of Politics and Public Administration.
Society

“A night of Vietnam” to take place in India

A special artistic performance featuring Vietnam’s cultural characteristics and themed, “A night of Vietnam” will take place in New Delhi, India on November 2, the Vietnam Advertising Association (VAA) said on Sept. 26.
Business

Advertising revenues to hit 1.2 billion USD

Advertising revenue in Vietnam this year was estimated at 1-1.2 billion USD, an increase of 10 to 15 percent compared to last year, Vietnam Advertising Association vice president Do Kim Dung said.
Business

Marketing industry heats up

Competition in the outdoor and mass media advertising markets has heated up as thousands of firms vie with each other in order to gain a share of the small market pie, according to industry insiders.