Hanoi launches Promotion Month 2018 Business

Hanoi launches Promotion Month 2018

Hanoi’s Department of Industry and Trade has launched the Hanoi Promotion Month 2018 along with a programme to vote for the most liked Vietnamese brands.
Vietnamese firms urged to step up brand development Business

Vietnamese firms urged to step up brand development

As competition gets fiercer between domestic and foreign enterprises, the former need to actively build and promote their brand names and identities to remain attractive to both customers and investors in the long run.
Vinamilk ads among most viewed on YouTube Business

Vinamilk ads among most viewed on YouTube

Vietnam’s largest dairy producer Vinamilk said its advertisement on YouTube was among the top 10 most watched ads on the channel in the Asia – Pacific region from July 2016 – July 2017.
Vietnamese firms urged to boost branding Business

Vietnamese firms urged to boost branding

Up to 80 percent of enterprises invest less than 5 percent of sales revenue in branding development, undermining the domestic and foreign market share for Vietnamese products.