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Vietnam shipped 889,000 tonnes of coffee overseas for more than 2 billion USD in the first five months of 2022, up 24.2 and 54 percent year on year, respectively.

Vietnam is believed to have much room for exporting coffee to Japan, whose hot coffee market is forecast to grow 4.2 percent during 2020 - 2025, according to Cong Thuong (Industry & Trade) newspaper.

Canadian magazine The Travel has listed Vietnam among 10 countries with a unique coffee culture in which iced coffee with condensed milk and egg coffee are the best options.

Improving coffee quality and building brands are essential for Vietnam to expand exports to the EU, according to the Ministry of Industry and Trade.

Improving coffee quality and building brands are essential for Vietnam to expand exports to the EU, according to the Ministry of Industry and Trade.

Vietnamese coffee firms are advised to capitalise on chances offered by free trade agreements (FTAs) to bolster shipments to Japan, as Vietnamese coffee is being favoured by local consumers amid an increasing demand for instant type, according to the Vietnam Trade Office in Japan.

Vietnam’s coffee export revenue is estimated at over 3 billion USD in 2021, with Vietnam remaining the second largest exporter of the drink in the world, second only to Brazil, accounting for 8.3 percent of the global market share.

A special postage stamp collection, named ‘Cay ca phe’ (the coffee plant), with the smell of freshly-brewed coffee, has been issued by the Ministry of Information and Communications and Vietnam Post in a bid to popularise the image of Vietnamese coffee.

Among the many food and drinks visitors simply must try when in Vietnam, coffee ranks at the very top of the list. Roasted and ground coffee, especially of the Robusta variety, has found favour among customers from all over the world, even those who are quite demanding.

Coffee exports in the first nine months of this year decreased in volume but increased in turnover, with Germany being the largest market for the product.

Though COVID-19 has brought challenges to the coffee industry, businesses can nevertheless seek to adapt by exploring innovative and value-added ideas for Vietnamese coffee.

Vietnam exported 428,000 tonnes of coffee worth 771 million USD in the first quarter of 2021, down 17 percent in volume and 11.3 percent in value year on year, according to the Ministry of Agriculture and Rural Development (MARD).

Real Beans Coffee, a coffee brand in Vietnam, are among nine winners of the 1st ASEAN-Korea Excellent Design Exhibition Award this year which honours the best packaging designs made in ASEAN countries.

Vietnam, the world's biggest producer of robusta, has become the top supplier of coffee beans for Japan as the consumption of instant coffee, which uses robusta, is soaring there amid the COVID-19 pandemic, according to the Nikkei Asia Review.

Many agricultural products have been exported to Europe under The EU-Vietnam Free Trade Agreement (EVFTA), according to the Ministry of Agriculture and Rural Development.

The first batch of Vietnamese coffee destined for the EU under the EU-Vietnam Free Trade Agreement (EVFTA) was exported on September 16.

With the Vietnamese coffee industry currently exporting to 80 countries and territories globally, the sector has already stated its ambitions to reach an export turnover of 6 billion USD in 2020, reported the Voice of Vietnam (VOV).

Vietnam has set itself a target of increasing the ratio of processed coffee from the current 10 per cent to 30-40 per cent by 2030 to add value.

Vietnam’s coffee sector needs to have strategies to improve material quality and step up intensive processing to increase export value and incomes for farmers as well as develop Vietnamese coffee brand, said experts at the Vietnam Coffee Week in HCM City on December 4.

The Ministry of Industry and Trade (MoIT) has said that improving product quality and brand development are key for coffee export growth as coffee exports dropped in both volume and turnover in the first nine months of this year.