Vietnam a digital advertiser's dream Business

Vietnam a digital advertiser's dream

More than 51 million Vietnamese access the internet, social media and apps through their smartphones daily, according to a recently released report by Appota Corporation.
Vietnam exerts pressure on Google’s YouTube advertisers Business

Vietnam exerts pressure on Google’s YouTube advertisers

The Ministry of Information and Communications (MIC)’ Authority of Broadcasting and Electronic Information (ABEI) has ordered tens of domestic and foreign brands to not advertise on video clips that contain anti-State propaganda on YouTube, a video-sharing platform.
HCM City to auction bus advertising space again Business

HCM City to auction bus advertising space again

The three unsold packages for leasing advertising space on Ho Chi Minh City’s public buses will be put up for auction for a fourth time this month following three earlier unsuccessful attempts, according to the municipal Department of Transport.
Firms urged to embrace mobile marketing Business

Firms urged to embrace mobile marketing

More than 400 executives representing local and foreign businesses, brands, agencies, publishers, and technology companies took part in the 2018 Mobile Marketing Association Forum held in HCM City on October 26 to discuss the opportunities and challenges for enterprises from the explosive growth of mobile marketing.
Generation Z key consumers: Nielsen Business

Generation Z key consumers: Nielsen

It is clear that Generation Z, born between 1998 and 2010, has a significant impact on the consumer market, a recent report released by global measurement and data analytics company Nielsen said.
Vietnam to spend 2.9 billion USD on advertising Business

Vietnam to spend 2.9 billion USD on advertising

More than 68 trillion VND (over 2.9 billion USD) is expected to be spent on media advertising by companies in Vietnam, with fast-moving consumer goods (FMCG) manufacturers to make up the bulk of the spending.
User experiences key to digital marketing Sci-Tech

User experiences key to digital marketing

As internet users can access a vast pool of information online, one of the challenges facing digital marketing companies is how to create relevant advertising that targets the right customers, experts said at a Vietnam Online Marketing Forum held in HCM City on August 15.
Ho Chi Minh City plans expansion of bus ads Business

Ho Chi Minh City plans expansion of bus ads

Ho Chi Minh City’s Department of Transport has drawn up a plan to put advertisements on all buses operating on 136 routes around the city after eight months of piloting the plan on 171 buses on 10 routes.
Vietnamese online three days a week Sci-Tech

Vietnamese online three days a week

Vietnamese consumers spend, on average, 24 hours and seven minutes online per week, an equivalent of three working days - an increase of almost nine hours from 2014.
 TV ads most trusted in Vietnam Business

TV ads most trusted in Vietnam

Television, magazine and newspaper ads continue to be among the most trusted forms of paid advertising in Vietnam, according to a recent report issued by market research firm Nielsen.