Brand-new automobiles will be exempt from the first mechanical check under a revised circular on technical safety and environmental protection promulgated by the Ministry of Transport.
Vietnam has no coffee brand in the list of the 10 most expensive in the world, although it is the largest Robusta coffee producer and ranks second in export coffee volume.
Vietnamese producers need to pay special heed to ensuring food safety and transparency of production information; building brands and well managing growing area codes for products exported to China, said Nguyen Nhu Tiep, Director of the Agro-Forestry-Fisheries Quality Assurance Department under the Ministry of Agriculture and Rural Development (MARD).
The Ministry of Industry and Trade has passed the National Programme on Trade Promotion and the National Brand Programme in 2023 with nearly 300 trade promotion events to be held this year in Vietnam and abroad.
The south central province of Binh Thuan aims to build brands for local products associated with the protection of geographical indications in order to increase value and affirm the brands of speciality products.
Urban tourism has the potential to contribute to the socio-economic development of a locality significantly but to capitalise on this potential, experts have identified strong brand positioning, proper planning, and development as key areas to focus on.
The 8th Buon Ma Thuot Coffee festival aims to promote the local coffee brand and gradually turns Buon Ma Thuot into one of the world’s leading coffee destinations, thereby contributing to raising the value and position of Vietnamese coffee in the world market, an official has said.
Vietnam will have a first professional K-Pop training centre in early 2023, offering opportunities for Vietnamese to access to the music genre that they love.
Ninh Thuan province is supporting producers to develop brand names for specifically identified products and OCOP products under the country’s one commune-one product programme.
Vietnam ranks 47th out of 195 countries in terms of national brand value, according to a survey by Prof. David Reibstein from the University of Pennsylvania, former President of the American Marketing Association.
Vietnamese automaker VinFast has announced that it will participated in Los Angeles Auto Show 2022 (LAAS 2022) scheduled to take place from November 17 – 28.
Bat Trang pottery in the capital Hanoi is a familiar name among Vietnamese consumers because of its distinctive beauty. Despite facing difficulties and challenges in recent times, the application of technology in production and combining tourism and innovation policies have seen Bat Trang pottery affirm its unique brand.
Each product recognised as the national brand will help spread the image of the country’s brand as well as its tradition, culture and people, Prime Minister Pham Minh Chinh said at a ceremony in Hanoi on November 2 to honour the National Brand in 2022.
The Korean Brand & Entertainment Expo 2022 (KBEE 2022) has been held in the capital city of Hanoi, aiming to promote Vietnam – the Republic of Korea (RoK) relations through cultural and commercial exchanges.
Brand building for businesses must go hand-in-hand with social responsibility to form the foundation for sustainable development, according to the Vietnam Chamber of Commerce and Industry (VCCI).
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