Vietnamplus

Prime Minister Nguyen Xuan Phuc asked the garment-textile and footwear sectors to promote the building of Vietnamese brands and supply chain linkages, and develop supporting industries during a working session with the sectors’ representatives in Hanoi on November 23.

The southernmost province of Ca Mau is building brands for local key products in the fields of agriculture, forestry and fishery.

The 2018 Vietnam Trademark Forum in Hanoi on April 20 sought to help Vietnamese firms build trademarks, looking to achieve sustainable exports in the context of intensive global integration.​

Vietnamese food producers need to focus on improving product quality, invest in new technologies and build brands to meet consumer demand and increase export value, experts said at the Vietnam Food Forum held in HCM City on November 16.

Vietnamese businesses need to get involved in the Republic of Korea (RoK)’s goods value chains via distribution channels and pay more attention to positioning products and label designing to build brands in the market.

Local firms need to pay due attention to their brand, including brand building, brand valuation and brand governance, said an official.

Brand building must be the core of small-and medium-sized enterprises’ (SMEs) competition strategies going into the fourth industrial revolution, experts said at conference in Hanoi on January 16.