Despite the impacts of the COVID-19 pandemic, competition between coffee chains in Vietnam has become increasingly fierce with more giants trying to grab a slice of the lucrative market.
Vietnam exported 143,000 tonnes of instant and ground roasted coffee valued at 516 million USD in 2019 thanks to the tidal wave of investment in this sector.
Even though Vietnam’s coffee sector has enjoyed fast development in recent years in terms of cultivation area and output, foreign businesses still gain more advantages in the world market.