Through centuries, Ao Dai (traditional long dress) has affirmed its values and boasted huge potential to boost the development of the cultural industry.
Huynh Thi Thanh Thuy, an English language student at Da Nang University, was crowned Miss Vietnam 2022 in the grand finale held in Ho Chi Minh City on December 23 night.
More than 30,000 domestic and foreign visitors attended the Hanoi Tourism Ao Dai Festival 2022, which took place from December 2-4 in the capital city.
The Pa Then people are one of the 54 ethnic groups in Vietnam and primarily inhabit the northern provinces of Ha Giang and Tuyen Quang. Over many generations, the Pa Then people have formed and preserved a diverse and rich culture, most notably a tradition of brocade weaving. This unique cultural feature strongly reflects their spiritual lives and is also a great source of pride.
Quang Ninh, home to more than 20 ethnic minority groups, is well-known among tourists not only for its magnificent natural scenery but also for its distinct local cultures.
Designs for the national costume of the Vietnamese representative at the Miss Grand International 2022 have been revealed. The design contest offers aspiring fashion designers the chance to show off their passion and talents.
The national costume to be worn by Nguyen Huynh Kim Duyen at Miss Supranational 2022 will feature a traditional painting of Vietnam, telling the story of the national construction of the Vietnamese people.
Clothes of the Dao groups are decorated with unique patterns on the background of indigo colour, with a harmonious combination of accessories like scarves and jewellery. Dao quan chet women boast a special dressing style as their trousers are tightened to their legs.
A contest for national costume designs for Miss Universe 2022 selected 41 designs that embody the spirit of the female warrior, with strong lines and vibrant, bright colours but still imbued with traditional Vietnamese cultural values.
Ao Tac, a typical outfit under the Nguyen Dynasty, has a history of about 300 years. Recently, a movement of reviving traditional costumes has been developing strongly with the reappearance of Ao Tac in many daily-life activities.
With the aim of further promoting Vietnam’s traditional outfit, the “ao dai”, among international friends and honouring its value while assisting in the compilation of a dossier on recognising the traditional Hue ao dai as a national intangible cultural heritage, Thua Thien-Hue province has been working hard to raise awareness about the outfit through a series of different events.
Miss Universe Vietnam 2019 Nguyen Tran Khanh Van attended the recent opening ceremony of the 7th Ho Chi Minh City Ao Dai Festival, showing off charming designs of the traditional costume of Vietnamese women.
For the very first time, the costumes 'hau dong' of Vietnam’s traditional practice of “Tho Mau Tam Phu” (the Worship of Mother Goddesses) have been shown on the catwalk at Vietnam International Fashion and Beauty Week by designer Nguyen Duc Hien. The show left a strong impression on the public.
An Ao Dai design contest has been jointly launched by the Vietnam Women’s Union and the Ministry of Culture, Sports and Tourism with an aim of promoting both the image and the cultural value that the traditional long dress has in Vietnamese society.
With the sophistication in dressing style, the Red Dao women create their own decorations for their clothes that are distinguished from those of other ethnic groups.