Technology helps brands stand out: experts Business

Technology helps brands stand out: experts

The use of 4.0 technologies and digital marketing provides a competitive edge as well as brand differentiation for companies, experts said at a conference held recently in Ho Chi Minh City.
User experiences key to digital marketing Sci-Tech

User experiences key to digital marketing

As internet users can access a vast pool of information online, one of the challenges facing digital marketing companies is how to create relevant advertising that targets the right customers, experts said at a Vietnam Online Marketing Forum held in HCM City on August 15.
Tourism portal promotes digital marketing Videos

Tourism portal promotes digital marketing

The Vietnam National Administration of Tourism has launched the country’s official tourism portal, www.vietnam.travel, aiming to entice users to explore Vietnam as a vibrant holiday destination.
Tourism portal promotes digital marketing Travel

Tourism portal promotes digital marketing

The Vietnam National Administration of Tourism has launched the country’s official tourism portal, www.vietnam.travel, to deliver comprehensive information and inspiration for foreign travellers.
Workshop promotes digitalisation in SMEs  Business

Workshop promotes digitalisation in SMEs

Measures to involve Vietnamese small and medium-sized enterprises (SMEs) in the global market through digital solutions was discussed at a workshop held by the US-ASEAN Business Council and the Vietnam Chamber of Commerce and Industry (VCCI) in Ho Chi Minh City on June 15.
Can Tho hosts e-commerce forum Business

Can Tho hosts e-commerce forum

Mekong Delta enterprises were updated on the latest trends of e-commerce at a forum held in Can Tho on May 26, and engaged in networking to seek sales opportunities and partnerships.
Digital marketing vital for brands Business

Digital marketing vital for brands

Digital marketing has proved to be vital as a bridge bringing Vietnamese brand names to international markets, heard attendants at the Vietnam CEO Summit 2016 held in Hanoi on July 29.