Up to 9,300 users registered and used www.onlineasean.com, the official website for the ASEAN Online Sale Day 2021, from August 8-10, according to the Ministry of Industry and Trade.
Online advertising, as the first choice of firms and brands amid the pandemic, is thriving in Vietnam and could reach the milestone of 1 billion USD in revenue this year.
Japan’s second largest advertising company Hakuhodo Digital is expanding its presence in Vietnam with the launch of a full-service digital marketing agency, Hakuhodo Digital Vietnam, headquartered in Ho Chi Minh City.
In the future, the use of digital platforms by businesses will become a decisive factor in their success, delegates said at a conference in Ho Chi Minh City on October 12.
The use of 4.0 technologies and digital marketing provides a competitive edge as well as brand differentiation for companies, experts said at a conference held recently in Ho Chi Minh City.
As internet users can access a vast pool of information online, one of the challenges facing digital marketing companies is how to create relevant advertising that targets the right customers, experts said at a Vietnam Online Marketing Forum held in HCM City on August 15.
The Vietnam National Administration of Tourism has launched the country’s official tourism portal, www.vietnam.travel, aiming to entice users to explore Vietnam as a vibrant holiday destination.
The Vietnam National Administration of Tourism has launched the country’s official tourism portal, www.vietnam.travel, to deliver comprehensive information and inspiration for foreign travellers.
The Vietnam Online Marketing Forum 2017 came to Hanoi on August 17, aiming to boost online marketing and e-commerce in Vietnam and introduce the latest digital marketing trends to businesses.
Measures to involve Vietnamese small and medium-sized enterprises (SMEs) in the global market through digital solutions was discussed at a workshop held by the US-ASEAN Business Council and the Vietnam Chamber of Commerce and Industry (VCCI) in Ho Chi Minh City on June 15.
Mekong Delta enterprises were updated on the latest trends of e-commerce at a forum held in Can Tho on May 26, and engaged in networking to seek sales opportunities and partnerships.
Digital marketing has proved to be vital as a bridge bringing Vietnamese brand names to international markets, heard attendants at the Vietnam CEO Summit 2016 held in Hanoi on July 29.
Email is still one of the best tools for brands to interact with their customers, according to IBM's 2015 Email Marketing Metrics Benchmark Study released recently.
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