Vietnamese customers’ rapidly changing needs and expectations and lower spending on fast moving consumer goods (FMCG) are the biggest challenges to the sector, according to a new report released by consumer and retail research company Kantar Worldpanel.
Vietnam ranked the fourth most optimistic country globally with a rise of 9 points on the Consumer Confidence Index in the first quarter of 2018 compared to the last quarter of 2017, thanks to increased positivity about local job prospects and the state of personal finances.
Sales of fast moving consumer goods have slowed down this year in both urban and rural areas, according to Kantar Worldpanel, a global expert in shoppers’ behaviour.
Hao Hao instant noodle has come first in Vietnam’s Top 10 most chosen fast moving consumer goods (FMCG) brands by sector 2018 for the category of food in the Brand Footprint 2018 ranking by Kantar Worldpanel, a global expert in shoppers’ behaviour.
Vietnam’s leading dairy company Vinamilk was the most chosen consumer brand in Vietnam for four consecutive years from 2014-2017, according to the 2018 edition of Kantar Worldpanel’s Brand Footprint report.
Fast-moving consumer goods (FMCG) are expected to have another year of strong growth in 2018 and rise 6-7 percent over the preceding year, according to a Kantar Worldpanel report on Vietnam FMCG market.
Vietnam e-commerce, although small, is among the fastest growing globally, according to a report released by Kantar Worldpanel, a global expert in shoppers’ behaviour.
The fast-moving consumer goods (FMCG) market is expected to see good expansion towards the end of this year thanks to stronger purchasing power in both urban and rural areas, experts said.
Nhip Cau Dau Tu (The Business Review) magazine has named Vietnam Dairy Products (Vinamilk) among the top 50 listed Vietnamese companies with best performance in 2016.
In the last quarter of 2015, the Fast Moving Consumer Goods (FMCG) growth in the six key cities of Vietnam rallied, with an increase of 5.7 percent, compared to 4.5 percent in the previous quarter.
Unilever, Vinamilk, Nestle, P&G, IBM, Microsoft, PepsiCo, Viettel, Suntory Pepsico and Abbott topped the list of Vietnam’s 100 Best Places to Work 2015, which was announced last week in HCM City.
Supermarkets in Ho Chi Minh City have reported a high increase in purchasing power during New Year holidays from December 31 to January 1, according to Sai Gon Giai Phong newspaper.
Vietnam’s fast-moving consumer market is now a magnet for foreign investors as it is expected to outpace major markets like India and China with an annual growth rate of 20 percent by 2020.
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