Vietnamplus

Vietnamese traditional fish sauce makers need to step up marketing to promote their products both at home and abroad, experts said.

To develop the market for traditional fish sauce, besides producers, consumers also play a crucial role in evaluating the quality of traditional fish sauce and industrial fish sauce products.

On a recent sunny day, Phan Thi Kim Ngan, 53, wore an old palm-leaf conical hat, as she removed the cover of a barrel containing traditional fish sauce in her garden in Con Son commune in Can Tho City.