Vietnamplus

For the first time Vietnamese fresh lychees have been exported to China via the northern coastal province of Quang Ninh’s Mong Cai international border gate.

Developing the digital economy is one of three important goals within its policy of promoting digital transformation that Bac Giang province has been targeting. Recent efforts to boost its digital economy have proven effective, with the clearest example being the effect of digital transformation on the consumption of local lychees.

To help take Vietnamese lychee exports to the next level, a seminar entitled “Vietnamese lychees go global” was held in Hanoi to support and promote the global brand name of the popular Vietnamese fruit.

Vietnamese lychees are fetching a tasty price at the early season, putting a smile on farmers in the northern province of Bac Giang. Global-standard lychees are even priced at around 1.3 USD per kilo.

The northern province of Hai Duong exported 3 tonnes of lychees from the first batch of the 2022 crop to the UK, Germany, and the Netherlands on May 30.

Thailand's retail corporation Central Retail in Vietnam plans to put on shelves about 1,000 tonnes of lychee this year, with first batches of the fruit from Bac Giang province’s Luc Ngan district transported to its supermarkets after a ceremony on May 25.

When the lychee harvest time of 2021 came, Bac Giang was still a COVID-19 epicentre with thousands of infection cases. Striving to concurrently fight against the pandemic and promote lychee sale, this northern province took flexible and creative measures to secure a successful crop.

The export of fruit and vegetables, especially lychees, contributed significantly to the Vietnam - Singapore trade in the first half of 2021, with Vietnam’s shipments surging 37.6 percent. The success of its lychee exports to the fastidious market has been parlayed into other farm produce, to further boost exports.

Vietnamese lychees have hit UK supermarket shelves under the UK - Vietnam Free Trade Agreement (UKVFTA) and have found favour thanks to their rich aroma and sweetness.

Over three tonnes of Bac Giang lychees meeting GlobalGAP standard recently passed customs clearance at Frankfurt airport, Germany thanks to a transaction via the Vietnamese e-commerce platform Voso.

A two-tonne batch of lychees imported for the first time from Vietnam were sent to supermarkets in the UK on June 30.

The initial batches of Vietnamese “thieu” lychees were shipped to Japan at the end of May under a contract signed between Japan’s Sunrise Farm and the Ameii Vietnam JSC. The lychees have been warmly received by Japanese consumers thanks to their rich aroma and sweetness as well as quality described as “top class”.

“Thieu” lychees from Vietnam have hit the shelves of Carrefour Tongre supermarkets in Brussels, Belgium, since June 23 thanks to efforts of the Vinamex company and partners in bringing the Vietnamese specialty fruit to Europe to utilise the EU-Vietnam Free Trade Agreement (EVFTA).

“Thieu” lychees from Vietnam have hit the shelves of Carrefour Tongre supermarkets in Brussels, Belgium, since June 23 thanks to efforts of the Vinamex company and partners in bringing the Vietnamese specialty fruit to Europe to utilise the EU-Vietnam Free Trade Agreement (EVFTA).

More than three tonnes of lychee from the northern province of Bac Giang has been exported to Germany via the e-commerce platform Voso.

Lychees grown in Tan Yen district, the northern province of Bac Giang have made their way to stores in Japan this year.

One kilo of Vietnamese fresh lychees was sold for 3,000 AUD (2,254 USD) at a special auction in Pert city of West Australia recently, which opened the Vietnamese Lychee Week held by the Vietnamese Trade Office in Australia.

Agricultural specialties of some provinces are being sold on the e-commerce platform Sendo, marking the first time cooperatives and farmers have directly put their produce on sale in the digital environment.

A Vietnamese cuisine festival was hosted by the Association of Vietnamese People in Paris on June 19. It was the first Vietnamese cuisine festival held outdoor in Paris, shortly after local authorities eased COVID-19-induced restrictions.

The northern province of Bac Giang, dubbed Vietnam’s “kingdom of lychee”, has devised three scenarios for the sales of its staple in the face of the COVID-19 pandemic.