Vietnam's brand value rose by 11% this year, up from 388 billion USD to 431 billion USD, thanks to its growing investment attractiveness to foreign manufacturers, according to the leading brand valuation consultancy Brand Finance.
The Vietnam National Brand Week 2022 kicked off in Hanoi on April 20 with a forum held to call for overseas Vietnamese (OV) entrepreneurs’ support for promoting Vietnamese goods and brands.
Vietnam is aiming to raise its nation brand value by 20 percent annually on average according to the evaluation by the world’s prestigious rating agencies.
In the list of 100 Most Valuable Nation Brands 2017, Vietnam’s nation brand went up five spots to the 45th place. Notably, Vietnam is among top five countries with fastest growing national brands.
Business
