Boasting a kaleidoscope of jaw-dropping beaches, forests, paddy fields, and unique cultural and historical values, Vietnam has made its way onto the bucket lists of Indian travellers. The country, however, must be well-prepared to meet the growing demand from the market, according to industry insiders.
Tourism promotion campaigns have shown efficiency as they help Vietnam get one step closer to its set target of hosting 17.5-18 million international tourists and 85 million domestic visitors in 2019.
Ho Chi Minh City’s tourism authorities will focus on marketing and promotion campaigns to attract more foreign tourists this year, according to the municipal Department of Tourism.
Endowed with natural advantages for sea and island tourism, the northeastern province of Quang Ninh is working to promote its tourism brand abroad and become an international tourism hub by 2030.
The sound tourism environment, high-quality services and excellent promotion campaigns have helped the central coastal city of Da Nang lure an increasing number of tourists.
Vietjet Air and the Incheon Tourism Organisation of the RoK on June 30 signed an agreement to promote cooperation in developing products and services, to facilitate travel between the two countries.
Low-cost airline Jetstar Pacific will offer 4,000 tickets at just 12,000 VND (0.5 USD) per leg on it s website on December 4, which is Vietnam online shopping day.
Incentives and overseas tourism promotion campaigns have proved effective as seen in the growing number of foreign visitors to Vietnam recently, industry insiders said.
The northern province of Quang Ninh welcomed over 5.7 million tourists in the first seven months of 2015, up nine percent compared to the same period last year.
The capital city’s tourism sector has launched a number of promotion programmes to attract tourists from Belarus and five Western European countries – Germany, France, the UK, Italy and Spain.