The creation and development of a powerful brand name will help the “tra” fish sector secure a firm foothold in export outlets, especially the European Union (EU), suggested experts.
China is a promising market for Vietnamese seafood exporters despite difficulties and challenges, experts said at a recent conference in Ho Chi Minh City organised by the VASEP.
The breeding of shrimp and other aquatic species in submerged forests in the Mekong Delta province of Tra Vinh has helped farmers earn stable revenue and localities to restore coastal forests.
Government agencies have been asked to help farmers identify the most desirable tra fish products in local and overseas markets, in an aim to increase production and consumption.
Exports of tra fish to the UK rose 43 percent in value in the first
six months compared to the same period last year, according to the
Vietnam Association of Seafood Exporters and Producers (VASEP).
Tra fish output in the Mekong Delta increased in the first six months of
2015 but export value of tra fish products experienced a downfall,
according to Deputy Chairman and General Secretary of the Vietnam
Pangasius Association Vo Hung Dung.