The Department of Export Promotion (DEP) disclosed that overseas markets have shown high demand for Thai herbal health products.
DEP Deputy Director-General Wutthichai Duangrat stated that Thai exports of health and beauty products have proved very popular, and the country is already in the lead in this industry in the ASEAN market.
At present, the Public Health Ministry, the Agriculture and Cooperatives Ministry and the Department of Industrial Promotion have joined forces to develop and enhance the quality and presentation of these products. Meanwhile, the DEP is in charge of devising marketing strategies to draw more attention from overseas markets.
The DEP also gives constant boost to the exports by annually hosting the Thailand Health and Beauty Show, which is aimed at boosting revenues and expansion of this genre of products in the international market.
The 13th Thailand Health and Beauty Show is opening to the public during January 27-29, from 10am to 9pm at BITEC Bangna in Bangkok./.
