Making the forecast on January 31, the Tourism Council ofThailand (TCT) predicted foreign and domestic tourists will generate over 3trillion baht (91 billion USD) in revenue this year.
However, TCT President Chamnan Srisawat warned the hugevolume of visitors will pose challenges for the Thai tourism industry, which isstill recovering after the COVID-19 pandemic.
Most tourism businesses are still suffering liquidity andlabour shortages, he explained, while some are missing out on newopportunities.
The council is tackling the problems by cooperating with theOffice of SMEs Promotion to help entrepreneurs tap new trends like wellness-and metaverse-based tourism, he said, adding that it is also liaising with theGovernment Savings Bank and National Credit Bureau for access to soft loans fortourism operators.
In addition, the TCT is paying attention to collaboratingwith the Labour Ministry, Vocational Education Commission and ThailandProfessional Qualification Institute to fill gaps in the tourism labour market./.
