Bangkok (NNT/VNA) - The Tourism Authority of Thailand (TAT) of Thailand is aimingto revitalize the nation’s tourism industry with new strategies and campaigns,targeting 30 million tourists and 2.38 trillion baht in revenue by 2023.
TAT governor Yuthasak Supasorn said the TAT will align its market strategy withits five-year policy (2023-2027) to raise the tourism industry’s standards inall areas. The strategy follows three strategic objectives: (1) Drive Demand,which focuses on sustainable quality tourism, (2) Shape Supply, which createsvalue and raises tourism standards through a new tourism ecosystem, and (3)Thrive for Excellence, which enhances the organization’s efficiency towardsbecoming a data-driven organization and increases its market competitiveness.
The TAT will promote tourism for domestic and international tourists through"meaningful travel," which will provide visitors with valuable andmemorable experiences. The program is part of the "Visit Thailand Year2022-2023: Amazing New Chapters" campaign, which was launched to bringback visitors and help the tourism sector return to pre-pandemic levels by2024.
According to the TAT Governor, 2.7 million tourists have arrived in the kingdomso far this year, but that number is expected to rise to 10 million by the endof the year. Domestic and foreign tourism revenues are estimated to totalbetween 1.25 trillion and 2.38 trillion baht in 2023, with a median generationof 1.73 trillion baht. He also expects 11-30 million tourists to visit thekingdom in 2023, generating between 580 million and 1.5 trillion baht. He notedthat the key variable for high and low figures is whether some countries willallow their people to travel abroad.
The TAT also predicted that foreign tourists will probably spend less moneynext year as a result of the current inflation situation and the ongoingRussia-Ukraine conflict. However, the weaker baht is likely to boost touristspending power and encourage foreign tourists to visit Thailand./.
TAT governor Yuthasak Supasorn said the TAT will align its market strategy withits five-year policy (2023-2027) to raise the tourism industry’s standards inall areas. The strategy follows three strategic objectives: (1) Drive Demand,which focuses on sustainable quality tourism, (2) Shape Supply, which createsvalue and raises tourism standards through a new tourism ecosystem, and (3)Thrive for Excellence, which enhances the organization’s efficiency towardsbecoming a data-driven organization and increases its market competitiveness.
The TAT will promote tourism for domestic and international tourists through"meaningful travel," which will provide visitors with valuable andmemorable experiences. The program is part of the "Visit Thailand Year2022-2023: Amazing New Chapters" campaign, which was launched to bringback visitors and help the tourism sector return to pre-pandemic levels by2024.
According to the TAT Governor, 2.7 million tourists have arrived in the kingdomso far this year, but that number is expected to rise to 10 million by the endof the year. Domestic and foreign tourism revenues are estimated to totalbetween 1.25 trillion and 2.38 trillion baht in 2023, with a median generationof 1.73 trillion baht. He also expects 11-30 million tourists to visit thekingdom in 2023, generating between 580 million and 1.5 trillion baht. He notedthat the key variable for high and low figures is whether some countries willallow their people to travel abroad.
The TAT also predicted that foreign tourists will probably spend less moneynext year as a result of the current inflation situation and the ongoingRussia-Ukraine conflict. However, the weaker baht is likely to boost touristspending power and encourage foreign tourists to visit Thailand./.
VNA
