A report by UN Tourism shows that international tourist arrivals reached 1.4 billion in 2024, with Vietnam recording one of the region’s highest recovery rates at 98%, compared to the Asia-Pacific average of 87%.
Vietnam welcomed 17.6 million international visitors last year, achieving a recovery rate of 98% compared to 2019 (the period preceding the COVID-19 pandemic).
The recovery in tourist arrivals is expected to continue, adding more than 1 percentage point to Vietnam’s GDP growth this year, Michael Kokalari, a chartered financial analyst and chief economist at VinaCapital, has said.
Vietnam won 54 prizes at the 2023 World Travel Awards - Asia and Oceania region last year, positioning the country's brand on top of the global tourism map and turning travel to the Southeast Asian nation into a bright spot in terms of socioeconomic recovery.
Vietnam's tourism industry has set a target to welcome 17-18 million foreign visitors in 2024, approaching the pre-pandemic record in 2019 when COVID-19 had yet to disrupt global travel.
Da Nang is keeping efforts towards sustainable tourism recovery in 2024, and wedding tourism is identified as an important product helping this central city build a new tourism brand.
With digital transformation accelerated, a kaleidoscope of smart tourism offerings has been developed to provide new experiences for travelers and help recover the tourism industry, which was battered by the COVID-19 pandemic.
The Ministry of Culture, Sports and Tourism on August 15 held a conference to disseminate new legal documents to accelerate tourism recovery and development in an effective and sustainable manner.
The strong recovery of tourism has helped businesses in the industry prosper. However, risks such as economic recession, high interest rates and interest expenses still affect corporate profits.
Along with the Vietnamese Government and National Assembly’s open policies to bolster tourism recovery, top tourist attractions in the country have found their own way to lure more visitors.
Thailand's strong tourism recovery had a positive impact on housing demand and property renovation at major tourist destinations in the first quarter of this year, according to construction material distributors and residential housing developers.
Deputy Spokeswoman of the Foreign Ministry Pham Thu Hang on March 9 highlighted Vietnam’s hope for continued close cooperation with China to boost tourism recovery and development in the two countries.
Despite a remarkable recovery last year, it is still a long way for the tourism sector in the central coastal province of Khanh Hoa to regain its pre-pandemic growth level, requiring endeavours to fully tap the local potential and advantages.
With the over 200 special events to be held, the Visit Vietnam Year 2023, themed “Binh Thuan - Green Convergence”, is a chance for the south-central province and other localities nationwide to promote tourism recovery and development.
Indonesia has over 80,000 villages nationwide, and the capitalisation of their tourism potential is expected to vastly improve the quality of life for local residents.
Hanoi has already fulfilled the tourist arrival target for 2022, but it is believed to have conditions for obtaining a better result and so, needs to take new measures for speeding up tourism recovery.
Despite the strong recovery recorded recently, Hanoi’s tourism industry has still faced many challenges and difficulties, especially in luring foreign tourists, prompting insiders to seek more effective measures to further boost the tourism growth of the capital city.
