Transactions at Vietcombank (Photo: VNA) The Joint Stock Commercial Bank for Foreign Trade of Vietnam (Vietcombank) topped the list with 26.6 points, followed by the Joint Stock Commercial Bank for Investmentand Development of Vietnam (BIDV) and the Vietnam Technological andCommercial Joint Stock Bank (Techcombank) with respective points of 21.6 and 20.3.
The rankings wasmade based on more than 45,000 responses in a survey conducted from July 2020 to July 2021 for Vietnamese consumers.
The datawere taken from YouGov brand tracking tool BrandIndex, which measures consumers’ perception of Vietnamese andinternational financial brands. This index takes into account perceptions of a brand’sreputation and whether consumers would recommend the brand to others, as wellas whether it represents good value and quality.
A number of international banks are also listed in the rankings, including the Hong Kong Shanghai Banking Corp (HSBC) and Citibank.
Thue Quist Thomasen, CEO at YouGov Vietnam, said this is the first timeYouGov has released a ranking of financial brands trusted and nominated byVietnamese consumers.
YouGov’sdata showed that Vietnamese banks hold a very important position for consumersnationwide, he noted.
Building a strongbrand is one of the most important factors for achieving successes and maintainingcompetitive advantages in financial companies in Vietnam, he said.
YouGov’s data can give brands a detailed view of how consumers perceive theirbrands and services, thus helping them optimize their marketing campaigns togain more market shares, Thomasen added./.
VNA
