Vietnam National Brand Week launched in HCM City

The Ministry of Industry and Trade launched the Vietnam National Brand Week 2021, an event to strengthen national brand identity and promote products recognised as national brands by the Government domestically and internationally, in Ho Chi Minh City on April 19.

Monday, April 19, 2021 14:26

A booth exhibiting made-in-Vietnam shoes at the launch of the Vietnam National Brand Week in HCM City on April 19. (Photo: VNA)

Hanoi (VNA) – The Ministry of Industry andTrade launched the Vietnam National Brand Week 2021, an event to strengthennational brand identity and promote products recognised as national brands bythe Government domestically and internationally, in Ho Chi Minh City on April19.

A number of forum and seminars on Vietnam’s nationalbrands will be held in Hanoi and HCM City during the event, which runs throughApril 25.

The event is expected to help promote Vietnam as aproducer of high-quality goods and services, boost foreign trade and enhancenational competitiveness while calling for concerted efforts from ministriesand business community in developing national brands in Vietnam.

Addressing the launching ceremony, Deputy Minister ofIndustry and Trade and Vice Chairman of the National Brand Council Do Thang Haisaid Vietnam is viewed as a global bright spot for its rise in national brandvalue and socio-economic achievements over the past several years.

According to Hai, Vietnam posted the fastest-growingnational brand in 2020, with value surging 29 percent to 319 billion USD, onthe list of the world’s 100 most valuable national brands compiled by theLondon-based independent brand valuation and strategy consultancy Brand Finance.The country climbed nine places from 42nd last year to 33rd.

Vietnam also moved up three places from 50th to 47th inthe Global Soft Power Index 2021, which ranks the world’s top 60 soft powernations, according to the Brand Finance Global Soft Power Index Report. Vietnamwas the only country in ASEAN to be upgraded in the global soft power rankings./.

VNA

#Vietnam National Brand Week 2021 #national brand identity #national competitiveness #national brand value #Vietnam #Vietnam news #Vietnam news agency #Vietnamplus

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