The Global Coffee Heritage Festival 2025 is a strategic milestone affirming Vietnam’s status as a global powerhouse in Robusta coffee exports and its capacity to become a hub for celebrating global coffee heritage, she said.
Visiting the Vietnam Golden Autumn Fair is more than just a shopping trip — it’s a chance to enjoy unique cuisine and take photos with your favorite celebrities.
According to the Vietnam Coffee and Cocoa Association (VICOFA), the country exported over 1.5 million tonnes of coffee in the 2024–2025 crop year, up nearly 6% in volume, generating record earnings of 8.4 billion USD compared to 5.4 billion USD in the previous season.
In the first nine months of this year, Vietnam’s agricultural, forestry, and fishery exports totalled 52.31 billion USD, a 14% increase year-on-year, with a surplus of 15.93 billion USD, up 17.6%.
Amid global cold-coffee-drink trends like Espresso tonic, Vietnamese coffee has proved its enduring allure.
Canada is a promising market for Vietnamese coffee, with exports skyrocketing 300% from 10 million USD to nearly 40 million USD since both countries joined the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP).
Speaking at a conference in Ho Chi Minh City on August 12 to seek ways to promote the products’ exports in 2025, Deputy Minister of Agriculture and Environment Tran Thanh Nam noted that despite global political instability and a slowdown in economic growth, Vietnam’s agro-forestry-fishery export has shown notable resilience.
The Vietnam booth, hosted by the Vietnamese Embassy in Chile, showcased a wide range of signature coffee products, including robusta, arabica, roasted ground coffee, instant coffee, drip bag coffee, coffee capsules, and other specialty items. Among these, robusta, primarily cultivated in Vietnam’s Central Highlands, stood out as a key strength due to the region’s unique climate and soil conditions.
According to the Ministry of Agriculture and Environment (MAE), Vietnam exported an estimated 953,900 tonnes of coffee worth 5.45 billion USD in the first six months of 2025, increasing by 5.3% in volume and 67.5% in value compared to the same period in 2024.
The Philippines remained Vietnam’s largest rice buyer, accounting for 43.4% of total exports, though the market saw a 17.4% decline in value.
Vietnam’s coffee export outlook remains optimistic, projecting the full-year export value at 7 billion USD.
With proactive business measures, market expansion policies, and improved product quality, Vietnam's coffee industry is still expected to achieve export turnover of around 7 billion USD in 2025.
The Ministry of Culture, Sports and Tourism has officially recognised the coffee planting and processing knowledge of the coffee production hub of Dak Lak as part of the National Intangible Cultural Heritage list, acknowledging the rich agricultural and cultural heritage of the Central Highlands region.
In the 2023-2024 season, Vietnam exported 1.47 million tonnes of coffee worth 5.42 billion USD, an 11.3% decrease in volume but a 33% increase in value as compared to the previous crop. Dak Lak alone shipped abroad over 264,400 tonnes valued at 915.8 million USD, accounting for 17.9% of the country's total volume.
TasteAtlas unveiled its list of the world's top 63 best coffee drinks, ranking Vietnamese iced milk coffee 8th.
Vietnam recently showcased its certified halal products at the Melaka Halal Festival 2024 in Malaysia, a move to expand its presence in the global halal market.
Coffee prices have increased by over 50% on average this year, enabling the export revenue to potentially surpass 5 billion USD for the first time.
Vietnam’s agricultural product exports are on track to achieve an unprecedented milestone, with projected revenue reaching 60-61 billion USD this year, up 7-8 billion USD compared to 2023.
Coffee was introduced to Vietnam in the late 19th century. It quickly adapted to the country’s fertile soil and favorable climate, becoming a drink deeply embedded in Vietnamese culture.
From the streets of Hanoi to the bustling corners of Saigon, coffee is more than just a drink here—it's a way of life.