Scene from a Vinamilk’s advertisement video (Photo: youtube.com) Hanoi (VNA) — Some major brands in Vietnam had to stop advertising on the world’slargest online video site, YouTube, when these brands’ advertisementswere linked to clips containing poor content.
According to information from the Authority of Broadcasting andElectronic Information under the Ministry of Information andCommunications, the authority received official dispatches from VietnamAirlines, Mead Johnson Nutrition Vietnam and Vinamilk explaining anincident in which their brands appeared in clips with pornographic,slanderous or anti-government content on YouTube.
At the same time, businesses have also confirmed that they stopped advertising on the online video site.
A Vinamilk’s representative told media thatthe company signed a co-operation contract with WPPMedia Company Limited (Mediacom) to promote the brand to consumersthrough mass media.
According to a commitment between the two parties, Mediacom has toconduct communication services in compliance with Vietnamese laws, aswell as take responsibility in monitoring and reporting for Vinamilk, ifthere are problems affecting its images and reputation.
After receiving the dispatch from the Authority of Broadcasting andElectronic Information regarding the incident, Vinamilk asked Mediacomto coordinate with YouTube to remove advertisements on clips withunwanted content, at the same time, suspending all advertisement planson YouTube until the media partner and the site send reports to Vinamilkto find solutions for the problem.
Earlier, the Authority of Broadcasting and Electronic Information sentdispatches to several large enterprises in Vietnam asking for reportsabout these brands or their products appearing in clips with impropercontents posted on YouTube.
The authority found 17 clips with advertising inserted into videos on YouTube that had contents violating the country’s law.
Additionally, the Ministry of Information and Communications hascoordinated with the Ministry of Culture, Sports and Tourism to decideupon a fine for YouTube for not obeying the regulations on advertisingfor cross-border advertising activities on websites in Vietnam.
The ministry also invited YouTube and Google representatives to cooperate in resolving these violations.-VNA
