Visitors to the Vietnamese space at the MIDA - Florence International Crafts Fair 2023 in Italy (Photo: VNA) Co-organised by the Vietnamese Embassy in Italy and theVietnam Trade Promotion Centre for Agriculture (AGRITRADE), the event gatheredleaders of European and Italian craft associations, as well as Italian experts and businesses in thefield.
Addressing the forum, Duong Phuong Thao, Trade Counselor atthe embassy, informed participants that diverse handicraft products from acrossVietnam, which are produced fromnatural materials that are sustainably exploited locally, have so far made their presences in163 countries and territories around the world, with the EU named their secondlargest market after the US. In Italy, the goods are increasingly popular, with the turnover of several products, such as bamboo-rattan products and carpets, have grownby double digits.
Nguyen Thi HoangYen, deputy head of the Vietnamese Department of Cooperatives and Rural Development,said the sector is not only a production area with important contributions tocreating incomes and jobs for rural people, but also an industry imbued with thenational cultural identity.
President of the World Crafts Council Europe Elisa Guidi said Europe'sgreen development trend is a great opportunity for handicraft products.
She recommended the Vietnamese handicraft sector come up withcommunication measures to help consumers understand the art story behind each product and encourage young people to choose handicrafts as a career directionin the future.
Participating Italian experts held that Vietnam's handicraft has all the key factors serving its further success. They suggested theindustry be developed based on three core values of ensuring contemporarity,sustainability and originality, meeting specific tastes of their targetmarkets.
The annual fair attracted more than 500 exhibitors from over50 countries worldwide, including Vietnam./.
VNA
