The Vinacafe Bien Hoa Joint Stock Company is the number one instant coffee manufacturer in Vietnam, holding a 41 percent market share, according to a survey by market research firm Nielsen Vietnam.
The survey result is based on the quantity of instant coffee sold in 2014 in urban areas (including 36 cities) and rural areas via both traditional and modern distribution channels, excluding Co.opmart and the Metro supermarkets.
The company posted a growth rate of 30 percent in 2014, while the average growth rate of the entire instant coffee market was pegged at 5 percent.
It reported an after-tax profit of 401 billion VND (19 million USD) last year, a year-on-year increase of 54 percent and its total revenues topped 3 trillion VND (142 million USD).-VNA
The survey result is based on the quantity of instant coffee sold in 2014 in urban areas (including 36 cities) and rural areas via both traditional and modern distribution channels, excluding Co.opmart and the Metro supermarkets.
The company posted a growth rate of 30 percent in 2014, while the average growth rate of the entire instant coffee market was pegged at 5 percent.
It reported an after-tax profit of 401 billion VND (19 million USD) last year, a year-on-year increase of 54 percent and its total revenues topped 3 trillion VND (142 million USD).-VNA
