Business

Vinacafe Bien Hoa tops instant coffee market

The Vinacafe Bien Hoa Joint Stock Company is the number one instant coffee manufacturer in Vietnam, holding a 41 percent market share, according to a survey by market research firm Nielsen Vietnam.
The Vinacafe Bien Hoa Joint Stock Company is the number one instantcoffee manufacturer in Vietnam, holding a 41 percent market share,according to a survey by market research firm Nielsen Vietnam.

Thesurvey result is based on the quantity of instant coffee sold in 2014in urban areas (including 36 cities) and rural areas via bothtraditional and modern distribution channels, excluding Co.opmart andthe Metro supermarkets.

The company posted a growth rate of 30percent in 2014, while the average growth rate of the entire instantcoffee market was pegged at 5 percent.

It reported an after-taxprofit of 401 billion VND (19 million USD) last year, a year-on-yearincrease of 54 percent and its total revenues topped 3 trillion VND (142million USD).-VNA
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