Webinar talks digital transformation in tourism

A webinar on digital transformation revolution and challenges for travel companies was held on July 29.

Thursday, July 29, 2021 16:26

Webinar talks digital transformation in tourism ảnh 1

(Photo: mic.gov.vn)

HCM City (VNA) – A webinar on digital transformation revolution and challenges fortravel companies was held on July 29.

Speaking at theevent, Dr. Nguyen Duc Tri, head of the Tourism Faculty at the Ho Chi Minh CityUniversity of Economics, said amid the COVID-19 pandemic, informationtechnology application is considered crucial to businesses and travel companiesin particular to increase users’ experience.

Sharing the same view, several experts said digital transformation is anindispensable trend at present.

Vice Director of the University of Economicsand Business’s Center for Socio - Economic Analysis and Databases Dr. Nguyen The Kienshared countries’ experience in digital transformation in tourism. He suggestedthat Vietnam should encourage the involvement of stakeholders in the field whileoptimising promotion activities based on technological advances and Internetplatform.

Some experts said artificial intelligenceis one of the highly efficient trends but requires a long-term strategy andrelies on businesses’ reinvestment strategy. At present, several AIapplications have brought about helpful tools such as Chatbot and VR.

In Ho Chi Minh City, almost tourists in HoChi Minh City have used Chatbot. Meanwhile, the central city of Da Nangdeveloped Chatbot Danang FantastiCity to search travel informationautomatically on mobile phones./.

VNA

#digital transformation revolution #travel companies #COVID-19 pandemic #information technology application #AI applications #vietnamplus #vietnam news agency

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