HCM City (VNA) - The 11th Vietnam International Advertising Equipment and Technology Exhibition (VietAd 2020 - Ho Chi Minh City) opened in HCM City on October 20.
The expo comprises 180 booths from over 60 enterprises showcasing advanced technologies, equipment, and machinery for the advertising industry.
Jointly organised by the Vietnam Advertising Association, the HCM City Advertising Association, and the Dong Nam Advertising and Commercial Promotion JSC, VietAd 2020 - Ho Chi Minh City will run until October 23.
Nguyen Thanh Dao, CEO of the Dong Nam Advertising and Commercial Promotion JSC, said that, over the past decade, VietAd has become a much-anticipated trade event for businesses in the advertising industry.
A similar exhibition was held in Hanoi from June 26 to 28./.
Opportunities for online, digital advertising: experts
Vietnam’s rising usage of mobile devices and the internet have led to great opportunities for digital and online advertising, experts said at a conference on advertising on August 10 in Ho Chi Minh City.