Illustrative image. (Photo: congthuong.vn) Hanoi (VNA) – A national promotionmonth - Vietnam Grand Sale 2021 - was launched on December 1, with the aim of removing difficulties, seeking opportunitiesto expand markets, promoting domestic consumption,and recovering business in the post-COVID-19 pandemic period.
The event, which is organised by the Vietnam Trade Promotion Agency (Vietrade)under the Ministry of Industry and Trade (MoIT), will last until January 1 nextyear.
Speaking at the launching ceremony, Deputy Minister of Industry andTrade Do Thang Hai said, with a diverse and harmonious combination of traditional ande-commerce activities, the national promotion month is expectedto attract the participation of enterprises in all fields and economic sectorsof Vietnam as well as the response of a large number of customers across thecountry.
The close coordination between state management agencies inguiding promotional activities of enterprises will contribute to ensuringtransparency and full compliance with regulations as well as the efficiency ofbusinesses and the interests of consumers, he said, adding that enterprises can carry out promotion programmes with special offers ofup to 100 percent during the month.
The MoIT believed that with the response of localities,industries, businesses, especially from tens of millions of Vietnameseconsumers, the programme will effectively stimulate consumer demand,boosting the circulation of goods and services across the country, helping firms revive productionand business activities, contributing to the country's economic recovery.
A national promotion month - Vietnam Grand Sale 2021 - was launched on December 1, with the aim of removing difficulties, seeking opportunities to expand markets, promoting domestic consumption, and recovering business in the post-COVID-19 pandemic period. (Photo: VNA) According to the Deputy Minister, the 2021national promotion month is one of theactivities that the ministry has been implementing, including a series of programmesthat provide consultancy and information on import and export markets and those on connecting trade with the American,European and Asian markets.
The MoIT expected that this year’s programme will alsoachieve good results because it is held on the occasion of Christmas and theyear-end days, thereby consumers’ spending will increase significantly, Thang said, adding that this will contribute to stimulating thedemand for consumption of goods, towards the flexible and effective implementationof the "dual goal" under the direction of the Government and thePrime Minister./.
