HCM City (VNA) – An event showcasing the quintessence of craft villages and regional specialties 2024 is underway in Ho Chi Minh City from December 12-15.
The annual event, held by the Ho Chi Minh City Investment and Trade Promotion Centre (ITPC) in collaboration with various departments and agencies, aims to connect local businesses, cooperatives with major distribution networks.
This year's event sees the presence of over 30 cities and provinces, more than 200 outstanding businesses with over 500 traditional craft village products, key regional specialties, and notable One Commune, One Product (OCOP) items.
Visitors can immerse themselves in vibrant cultural spaces, such as the mesmerising gong performances from the Central Highlands and demonstrations of the intricate traditional brocade weaving by ethnic minorities from the northern mountainous regions. The event offers more than just shopping, it provides an enriching experience where visitors can explore the history and fascinating stories behind products from renowned traditional craft villages across the country.
Vo Thanh Son, Director of Ben Tre's Tourism Promotion Centre said transitioning from agricultural production to an agricultural economy and developing craft villages in rural areas is a solution to raise the income of local residents.
Events like this, which combine trade in crafts and OCOP products, provide a crucial platform for connecting with customers and distributors, gradually establishing a wide-reaching consumption network, he said./.
