43 businesses chosen for National Brand Name programme

The Ministry of Industry and Trade has selected 43 businesses from 12 industries for the National Brand Name programme this year.
The Ministry of Industry and Trade has selected 43 businesses from 12 industries for the National Brand Name programme this year.

The businesses, chosen from 2000 entrants, have established their own trademarks in garment, leather shoes, financial service, food and beverages, electronics, technology, telecommunication, real estate, tourism, transportation and distribution.

They include such names as VNPT, Vietnam Airlines, Vinacafe, Viettel, Viettien, PetroVietnam and VietinBank.

According to Nguyen Thanh Bien, Deputy Minister of Industry and Trade, the programme aims to increase the competitive capacity of Vietnamese products in the domestic and international market, encourage the export of processed industrial products and build up an image for Vietnamese products on quality, innovative and creative criteria.

The event is the only kind which is sponsored by the State to promote the national image and help Vietnamese businesses secure a firm position in the country and develop their strong brand name, he added.

The brand name selection is carried out every two year. In 2008, 30 businesses were chosen and all of them have since achieved an annual growth rate of over 15 percent./.

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