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56 Vietnamese exhibitors participate in Ambiente Frankfurt 2024

A total of 56 Vietnamese enterprises showcased their products at Ambiente 2024 - a leading exhibition fair on consumer goods and gifts in the world that is underway from January 27-30 in Frankfurt, Germany.
56 Vietnamese exhibitors participate in Ambiente Frankfurt 2024 ảnh 1Visitors look at products of Viet Tiep Crystal Co Ltd at Ambiente 2024. (Photo: VNA) 

Berlin (VNA) – A total of 56 Vietnameseenterprises showcased their products at Ambiente 2024 - a leading exhibitionfair on consumer goods and gifts in the world that is underway from January27-30 in Frankfurt, Germany.

Joining the event, Vietnamese enterprises expect to expandtheir exports to the EU – a major market of Vietnamese handicraftproducts that accounts for about 30% of the total.

Vice President and Secretary General of the Vietnam HandicraftExporter Association Le Ba Ngoc said that the Russia-Ukraine conflict andinstabilities in the Middle East and the Red Sea have affected the number ofvisitors to Ambiente 2024. However, almost all Vietnamese businessesparticipating in the event won orders.

In the handicraft industry, Vietnam has strengths in bambooand rattan products. Of the 56 businesses attending Ambiente 2024, nearly 30 involve in bamboo/rattan products. However, their designs are not diverse very much.

On this occasion, Vietnam also aims to introduce tointernational partners its Vietnam Lifestyle exhibition, scheduled to take place inHo Chi Minh City in October 2024, Ngoc said.

Ambiente Frankfurt 2024, covering over 360,000sq.m, attracts nearly 5,000 exhibitors from 170 countries who introduce thelatest trends and most innovative consumer products in four display areas - kitchenware, furniture, gifts, and office items. It meets the needs of retailers andend consumers, from materials and equipment to models and solutions./.

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