The SJourney itinerary is Vietnam’s first luxury rail cruise, jointly operated by PYS Travel and Vietnam Railways. The product is expected to open up a new direction for high-end tourism, built around slow-paced, immersive and emotionally rich travel experiences.
Savouring Tet on Phu Quoc allows visitors to dive into the island's pristine natural assets, from stunning beaches and untouched primary forests to nearby islets, all wrapped in an effortlessly festive, sun-kissed holiday vibe.
By 2030, Khanh Hoa aims to welcome about 31.6 million visitors, including 10.5 million international arrivals.
In recent years, Vietnam’s tourism industry has made strong strides in expanding market scale and increasing arrivals. Closing 2025 with a record nearly 21.2 million international visitors and 137 million domestic tourist visits, the sector entered 2026 with positive momentum.
At the heart of the programme is a riverside camping area along the Ca Lo River, combined with visits to key local attractions, immersive experiences of traditional rituals and folk games in a festive setting, as well as agricultural tourism and creative activities that promote environmental protection.
Since the beginning of 2026, many travel agencies have reported an increase in Lunar New Year tour bookings compared with the same period last year. Notably, tours focusing on cultural immersion, local lifestyles, and early spring festivals are gaining popularity, rather than purely leisure-oriented trips as seen in previous years.
The Ministry of Public Security was assigned to further accelerate the application of information technology and digital transformation to improve electronic visa issuance procedures, simplify processes and shorten immigration clearance times at border checkpoints, creating maximum convenience for travellers.
A notable new attraction is the Pho (rice noodle soup) Museum in Ben Thanh ward, which officially opened in mid-January. As the country’s first museum dedicated to culinary heritage, it is designed to preserve, develop and spread the values of Vietnamese cuisine to both domestic and international visitors.
Stepping into the old Nha Trang craft village, visitors feel as if they are shipped back to a rural village with areca palm rows, kitchen fires, trays of traditional cakes, and red calligraphy couplets, among many other scenes, all of which stir memories of family reunions.
According to an article published on January 18, Phu Quy, situated off the southern coast of Vietnam, is described as one of the lesser-known islands on the East Sea tourism map.
Tourism growth has also facilitated poverty reduction. In 2025 alone, the poverty rate fell by 5.2%
According to the master plan, the Mui Ne National Tourism Area will cover 14,760ha, encompassing Phu Thuy ward, Mui Ne ward, Hoa Thang commune and Phan Ri Cua commune.
Reiterating the sector’s target of serving 25 million international visitors and 150 million domestic holidaymakers this year, Chinh highlighted the importance of a fundamental shift from a “recovery mindset” to one focused on growth, competitiveness and sustainability.
Also known as Cu Lao Thu, Phu Quy lies about 120 km southeast of Phan Thiet and covers roughly 18 sq.m. In addition to the main island, the area includes smaller islets such as Hon Tranh, Hon Do, Hon Da Cao, and Hon Hai.
New Delhi Television describes Ta Xua as Vietnam’s “cloud-hunting paradise”, best known for the so-called “dinosaur spine” – a trekking route that has been widely shared among travel enthusiasts for years.
Looking ahead to 2026, the tourism sector targets about 25 million international arrivals, 150 million domestic holidaymakers and total revenue of around 1.12 quadrillion VND (approximately 43 billion USD), reflecting its ambition to develop tourism into a spearhead economic sector in line with the Government's goals.
Selecting Vietnam for this year’s list, the New York Times editorial board described the S-shaped country as a rapidly rising tourism powerhouse in Southeast Asia.
The Da Nang International Fireworks Festival 2026 will feature two Vietnamese teams and eight international teams from China, Italy, Germany, Portugal, France, Japan, Macao (China) and Australia. Four of these teams will be participating in the festival for the first time, promising fresh highlights and surprises.
Based on Agoda’s comparison of accommodation bookings between January-November last year and the same period in 2024, Sapa climbed 15 places in the rankings of Asia’s top 100 destinations, making it the fastest-growing destination in the region.
Information consistency will help improve national tourism brand recognition among travellers, laying a stepping stone for positioning Vietnam as a green, safe and friendly destination, according to an insider.
