In December 2019, the import restriction on Vietnam’s fruits was lifted.This is the first batch of fresh Vietnamese lychees exported to Japan.AEON is the first retailer to sell this fruit to Japanese consumers.
Fresh lychees were shipped by air between the end of Mayand the end of June without being frozen to ensure the quality andtaste of the product.
Besides lychees, many other special Vietnamese agricultural products such asmango, dragon fruit and coffee have also been exported and sold in AEON’ssupermarkets in Japan since 2015.
The successful export and distribution of Vietnamese agricultural products inAEON's retail system in Japan is the result of efforts of companies under theAEON Group in Vietnam.
AEON has cooperated with the Vietnamese Ministry of Industry and Trade (MOIT)to organise activities to help Vietnamese suppliers improve the quality oftheir products, aiming to export to foreign markets, especially Japan.
Total export revenue of Vietnamese products through the AEON system hasincreased strongly over the past years, from nearly 250 million USD in 2017 to 370million USD last year. The figure is expected to top 450 million USD this year.
AEON Vietnam Co., Ltd. also implements activities to support theconsumption of agricultural products in the domestic market andorganises trade promotion programmes through its General Merchandise Store& Supermarket system nationwide.
In February, during the COVID-19 pandemic, AEON Vietnam joined handswith others to support the consumption of more than 18 tonnes of dragonfruits and more than 58 tonnes of watermelon in only four to fivedays through its store system in HCM City and Hanoi.
In addition, AEON Vietnam cooperates with the MOIT, and departments of Industryand Trade of provinces and cities to organise business matching activities,fairs and exhibitions to boost consumption of domestically-made products./.