The 24-hour regional food andlifestyle network will be carried exclusively on Television MediaService Company's platform.
"The launch in Vietnambuilds on our ongoing strategy of regional expansion for AFC and marksthe 13th territory where the channel is available," said Derek Chang,the managing director for Asia Pacific at Scripps Networks Interactive.
"We look forward to providing food lovers inVietnam with an avenue to immerse themselves in cuisine from around theregion and the world, and working closely with TMS to engage and growour audiences in Vietnam."
Asian Food Channelprogrammes include E & O Search for AFC's Next Celebrity Chef, Backto the Street, Great Dinners of the World and 36 Ways to Live.
"Beside introducing world cuisine to Vietnam, we will share Vietnamesecuisine art with international friends," said Le Thi Phuong Thao,director of Thao Le Entertainment Company, a representative of AFC inVietnam.
Less spicy and oily in the north, spicierand more colorful in the central region, and sweeter in the southernregion, the Vietnamese food is diverse and reflects each region’snatural characteristics, production, customs and habits. But they allshare the common features of Vietnamese food, which is distinctive andloved around the world.-VNA