A group of major digital advertising firms has opened a franchise of theUS-based Interactive Advertising Bureau to promote digital advertisingindustry through training, stimulating co-operation and other means.
As the second of its kind in Asia, after Singapore , it isregistered as a non-profit company and has so far signed up 15publishers and advertisers as members. The figure is expected to rise to40 this year.
Bryan Pelz, IAB Vietnam co-founder andadviser to online game firm VNG, said though digital advertising enjoyeda very high growth rate of over 70 percent last year, it representedonly 2 percent of total advertising spending.
"We targetto raise the rate to 10-15 percent in three to four years, equal toChina 's level," he said, but adding the goal could be achieved only ifadvertising firms fully understood the importance of online advertisingand to combine digital technology and traditional advertising.
IAB was set up in the US in 1996 and has helped promote the advertising industry in several countries.
For the first time, digital advertising outranked television in termsof revenue in the UK last year, according to auditing and marketresearch firm PricewaterhouseCoopers.
Total advertising spending in Vietnam last year was worth around 700 million USD./.
As the second of its kind in Asia, after Singapore , it isregistered as a non-profit company and has so far signed up 15publishers and advertisers as members. The figure is expected to rise to40 this year.
Bryan Pelz, IAB Vietnam co-founder andadviser to online game firm VNG, said though digital advertising enjoyeda very high growth rate of over 70 percent last year, it representedonly 2 percent of total advertising spending.
"We targetto raise the rate to 10-15 percent in three to four years, equal toChina 's level," he said, but adding the goal could be achieved only ifadvertising firms fully understood the importance of online advertisingand to combine digital technology and traditional advertising.
IAB was set up in the US in 1996 and has helped promote the advertising industry in several countries.
For the first time, digital advertising outranked television in termsof revenue in the UK last year, according to auditing and marketresearch firm PricewaterhouseCoopers.
Total advertising spending in Vietnam last year was worth around 700 million USD./.
