Travel

Bac Giang kick starts tourism promotion programme in lychee harvest season

A programme to promote tourism in Luc Ngan district in the lychee harvest season kicked off at Bau Tien tourism area in the northern province of Bac Giang on June 13.
Bac Giang kick starts tourism promotion programme in lychee harvest season ảnh 1Bac Giang kick starts tourism promotion programme in lychee harvest season (Photo: VNA)

Bac Giang (VNA) – A programme to promote tourism in Luc Ngan district inthe lychee harvest  season kicked off at BauTien tourism area in the northern province of Bac Giang on June 13.

Hosted by Dong Dao Tourism Cooperative, the event features a seriesof activities to promote the image of the land and people of Luc Ngan to domesticand foreign visitors.

It is expected to contribute to preserving the traditional cultural value ofthe locality, and promoting agricultural economic development in connection withgreen and sustainable tourism, towards turning tourism into a significant economicsector of the locality.

Apart from visitingfruit-laden orchards, tourists will have a chance to taste famous specialties ofthe locality such as hill chicken, horse spring roll, Cam Son shrimp and fish, andlychee honey.

Bac Giang kick starts tourism promotion programme in lychee harvest season ảnh 2Visitors at the event (Photo: VNA)

Vice Chairman of the People’s Committee of Luc Ngan district Truong Van Nam said the locality is an attractive destination for visitors nationwide in all four seasons.

Luc Ngan lychee was one of Vietnamese specialties recognised by the Asian record by the Asian Record Organisation in April 2023.

The Luc Ngan lychee brand has been popular not only in the domestic market but also in major markets worldwide such as China, Japan, the EU, the US, and Australia. Since obtaining a certificate of geographical indication (GI) from the Ministry of Agriculture, Forestry and Fisheries of Japan (MAFF) in March 2021, Thieu lychee grown in Luc Ngan district has seen its competitiveness and export volume significantly rising in foreign markets.

Vice President of Vietnam Tourism Association Phung Quang Thang expressedhis impression on the event, saying that travel agencies have collaborated withthe locality to develop tourism products, especially those related to rural areas./.

VNA
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