Shrimp processed at Gia Rai import-export company in Bac Lieu province (Photo: VNA) Bac Lieu (VNA) – The Mekong Delta province ofBac Lieu will work closely with FLC Group and Viet Uc Group to build anddevelop brands for local shrimp products under a cooperative deal inked betweenthe provincial People’s Committee and the two corporations on October 3.
The three sides will coordinate to register, manage and protect shrimp brands inBac Lieu. The Viet Uc Group will help the province to develop its shrimp brandsin line with national and international standards, while brand promotioncampaigns will be designed and carried out by the locality, the Viet Uc Groupand FLC Group, with promotional events held once a year at an FLC resorts or athigh-tech shrimp farms owned by the Viet Uc Group.
Bac Lieu province has pledged to create the best conditions for the twobusinesses and local shrimp producers to develop their business and productionvalue chains. Besides asking for support and advice from competent ministriesand branches, the province will work to have local shrimp products labeled withthe Vietnam Value tag.
According to Chairman of the provincial People’s Committee Duong Thanh Trung,Bac Lieu is the second largest shrimp producer in the country, with more than135,000 hectares of shrimp breeding and a yield of some 150,000 tonnes peryear. The province gains on average 600 million USD from shrimp exportsannually.
The province is striving to become the national shrimp hub under the directionof the Prime Minister, he added.
Meanwhile, Director of the Directorate of Fisheries’ Department of AquacultureNhu Van Can said the fishery sector contributes about 3 percent of the nation’sGDP. As a key export, Vietnamese shrimp has been sold in more than 90 countriesand territories. Last year, the product earned the nation over 3.55 millionUSD, accounting for 45 percent of the sector’s value.
However, Can said promotions for Vietnamese shrimp are still lagging behind theindustry’s potential and development. Thus, he recommended Bac Lieu provinceand the corporations to develop shrimp brands in tandem with ensuring quality,building rational prices and expanding consumption markets./.
VNA
