Brand building helps spur Vietnam’s cultural industry: official

Building brands for art events in Vietnam not only helps develop the domestic cultural industry but also promotes the country’s international integration, according to Associate Professor Bui Hoang Son, a permanent member of the National Assembly's Committee for Culture, Education, Youth and Adolescents.
Brand building helps spur Vietnam’s cultural industry: official ảnh 1Monsoon Music Festival (MMF), the nation's biggest music event, is set to return to Hanoi from October 14 to October 22 after a three-year hiatus caused by the COVID-19 pandemic. (Photo courtesy of the organiser)
Hanoi (VNA) - Building brands for art events in Vietnam not only helps develop the domestic cultural industry but also promotes the country’s international integration, according to Associate Professor Bui Hoang Son, a permanent member of the  National Assembly's Committee for Culture, Education, Youth and Adolescents.

He said that branding such cultural extravaganzas as Monsoon Music Festival in Hanoi or Hozo International Music Festival in Ho Chi Minh City will be very significant to the growth of cultural industry.
This activity can make localities, especially tourist destinations, more appealing to visitors and provide an opportunity for artists to showcase their talents and interact with colleagues and audiences, thus promoting the development of the country's art and positioning Vietnam's art events and artists in the world culture and art, Son noted.

The organisation of branded international art events is meaningful for Vietnam as it is a way to popularise the country's culture and art to the world, contributing to the development of its cultural industry. It also aids the building of brands for destinations, helps the tourism sector expand and attracts a large number of tourists to Vietnam, he told Lao dong (Labour) newspaper.

Son went on to say that these events also bring cultural confidence to Vietnamese youth.

Branding such art shows as international music festivals in Hanoi and HCM City will create a playground for domestic and international artists, the official said, elaborating that it provides local artists with chances to develop their skills and performance styles, thereby making better quality art products.

In addition, the festivals will help event organisers and art directors to strengthen the promotion of their art products as well as facilitate the development of a diverse entertainment industry in Vietnam, Son said./.
VNA

See more

Deputy Minister of Foreign Affairs and Chairwoman of the State Committee for Overseas Vietnamese Affairs Le Thi Thu Hang and overseas Vietnamese in Singapore at the Chingay Parade 2025. (Photo: VNA)

Vietnamese in Singapore join Chingay Parade 2025

The Vietnamese community in Singapore showcased culinary delights such as pho (noodle soup with beef or chicken), banh mi (bread), and banh trang (rice paper) at the Chingay Parade 2025 on February 7-8.

Khmer traditional musical equipment handed over to Khmer traditional music clubs and groups. (Photo: VNA)

Soc Trang works to preserve ethnic minorities’ culture

The Party Committee and People's Committee of Soc Trang province where more than 35% of total population are ethnic minorities have always paid attention to preserving and promoting the traditional values of local ethnic minorities.

A performance programme at a Nguyen Tieu petry night event in 2023. (Photo: VNA)

Ninh Binh to host Vietnam Poetry Day 2025

The 23rd Vietnam Poetry Day will bring together poets born during the resistance wars against the US imperialists, after 1975, during the “Doi moi” (renewal) process until 2000, and after 2000.

Singer My Linh performs at the concert. (Photo: VNA)

“New Year Concert 2025” held in Hanoi

The “New Year Concert 2025” took place at the Ho Guom Opera House in Hanoi on February 5, presenting a mix of famous Vietnamese songs and timeless foreign classical masterpieces

Vietnamese students of Osaka University take a group photo at the Vietnamese Culture Day in Japan programme (Photo: VNA)

Tokyo event honours Vietnamese language, culture

The Vietnamese Culture Day in Japan programme took place in Tokyo on February 4, featuring a array of captivating performances, including Vietnamese poetry readings, traditional songs, and a theatrical adaptation of the folk tale Tam Cam.

The Muong ethnic women at the Khai ha festival (Photo: VNA)

Traditional festivals mark Lunar New Year celebrations

Thousands gathered for the Khai ha (going down to the field) festival, the largest traditional one of the Muong ethnic people, in Phong Phu commune, Tan Lac district, Hoa Binh province on the 8th day of the Lunar New Year.

People attend activities within the framework of the Hung Kings Commemoration Day on April 18, 2024. (Photo: VNA)

Hung Kings Commemoration Day contributes to promoting heritage

The events aim to educate the tradition of patriotism and gratitude to the Hung Kings and ancestors who contributed to building and protecting the nation; as well as contribute to popularising tourism and local cultural heritage towards promoting tourism and economic development in the province.

The Mother Au Co Temple Festival opens in Hien Luong commune, Ha Hoa district, Phu Tho province, with a ritual honouring the guardian deity at the local communal house. (Photo: VNA)

Spring festivals open in HCM City, Phu Tho

The “Khai ha - Cau an” Festival in Ho Chi Minh City and another dedicated to Mother Au Co in the northern province of Phu Tho, both named as national intangible cultural heritage, opened on February 4.