Breakthrough made in improving Vietnam’s tourism image

2016 was a successful year for the tourism sector, with a record number of 10 million foreign tourists along with a breakthrough in improving the image of Vietnam’s tourism through a campaign to scrutinize the accommodation system nationwide.
Breakthrough made in improving Vietnam’s tourism image ảnh 1Da Nang city in the central part of Vietnam (Photo: VNA)
Hanoi (VNA) – 2016 was a successful year for thetourism sector, with a record number of 10 million foreign tourists along with abreakthrough in improving the image of Vietnam’s tourism through a campaign toscrutinize the accommodation system nationwide.

The campaign was launched after the national conference ontourism in Hoi An in August. The Vietnam National Administration of Tourism(VNAT) held 16 conferences with 47 provinces and cities to guide theimplementation of the policy.

The inspection focused on three- to five-star facilities in22 major tourist destinations. Vietnamcurrently has over 400 three-star hotels, more than 200 four-star and 107five-star hotels.

Authorities revoked the star-ranking of 35 hotels, includinga five-star hotel in the northern Quang Ninh province, along with ninefour-star and 25 three-star ones.

Minister of Culture, Sportsand Tourism Nguyen Ngoc Thien affirmed that the campaign was effective, raisingconfidence of both businesses and tourists. He added that the ministry isbuilding a code of conduct for tourism accommodations, detailing standards forthem to meet international integration requirements. The Minister also revealedthat a national standard system for tourism sector is also being finalised.

In the coming time, thesector will continue implementing the campaign, while launching an inspectionof travel agents, the minister said, adding that the ministry will work hard toimprove the quality of tourism services, thus promoting Vietnam as a safe, friendlyand high quality destination.

According to the VNAT, thecampaign to scrutinize tourist accommodations has made a strong influence on businessesin the field, changing their attitude towards tourists as well as theirawareness of the need to improve services to raise their competitiveness.

A representative from HanoiRedtour proposed that along with the quality inspection on accommodations, theVNAT should also help the facilities to enhance their service quality byorganising new training courses on professional skills and attitude./.
VNA

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