Walking up to an ABC Bakery location in Ho Chi Minh City's District 3, it's clear that the dragon fruit bread is drawing a crowd and turning heads. (Source: businessinsider.com) 
There was a sizable line of people — most wearing surgical masks — waiting to get their hands on the bright pink bread. (Source: businessinsider.com) 
The dragon fruit bread was prominently displayed on signs (Source: businessinsider.com) 
Cashiers swiftly handed off bags filled with fives loaves in exchange for 30,000 Vietnamese dong, or about 1.30 USD. (Source: businessinsider.com) 
"I nabbed a bag of my own after waiting in line for just 20 minutes, as customers clamored to get their hands on the bread," said Kate Taylor (Source: businessinsider.com) 
Kate retreated inside to get a better look at her purchase (Source: businessinsider.com) 
The bread is truly, shockingly pink (Source: businessinsider.com) 
'Even though it was created to battle the economic impact of the coronavirus, it could have been made for Instagram,' said Kate (Source: businessinsider.com) 
Kate said it also smelled delicious — a wholesome, fresh aroma, with a very slight fruity hint (Source: businessinsider.com) 
Taking a bite of the warm bread, she said she was immediately impressed. (Source: businessinsider.com) 
The bread wasn't just a social media stunt — it was legitimately good, with a perfectly crusty outer layer that satisfyingly ripped apart to reveal a flavorful, airy interior. (Source: businessinsider.com) 
The dragon fruit isn't overpowering, but adds a very subtle hint of floral fruitiness. (Source: businessinsider.com) 
Vietnam is already bracing for the impact of the coronavirus, which is expected to cost billions of dollars in economic damage in the country. (Source: businessinsider.com) 
As coronavirus spreads, inventions like dragon fruit bread reveal how companies are being forced to adapt in trying times — and, in some cases, create something new and delicious. (Source: businessinsider.com) VNA
